Topic
News
Blog posts
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Better Communications Reporting Starts with an Objective
There’s no single KPI for communications. Learn a practical reporting structure that ties coverage and content to outcomes leadership cares about.
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7 Reasons Why Excel Falls Short for Communications Tracking
It’s 2026, and while nostalgia for the 2010s is trending, your communications workflow shouldn’t be stuck in the past. Starting with a…
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Content Alignment at Scale in Large, Complex Organizations
Providing clear and consistent editorial direction to decentralized communications teams at scale is resource-intensive, but AI tools present an opportunity.
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Focus on Process: Why Communications Needs More Than Just ‘Results’
Tracking results only gives you part of the communications picture. Understanding the process that gets you results is even more important.
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Heading to Global PR Summit Canada? Come and Say Hi
Broadsight will be at P World’s Global PR Summit Canada on Nov. 20–21, for you to meet Jordan Kling and get a…
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How to Coordinate Responses Across Community, Media and Government Channels
Integrated issues management made simple: align teams, unify messaging and respond consistently to media, community and government inquiries.
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A Focused Content Communications Approach for Large Organizations
The communications landscape is shifting. For large organizations and universities, integrating earned, owned and paid content is now essential. Coherence, focus and…
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How to Build an Executive-Ready Comms Dashboard
Want to build trust with leadership and show the value of your communications work? This how-to guide helps comms pros identify what…
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New: Broadsight Now Integrates with Asana
Broadsight’s Asana integration is available upon request. Connect Broadsight to Asana to create tasks from Broadsight data and keep communications work moving…
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6 Tips for Building Strong Relationships in Public-Sector Communications
In public-sector communications, relationships aren’t a “nice to have”—they’re the whole game.