Topic
News
Blog posts
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How to Get Junior Communications Staff Comfortable with Issues Management
Junior comms staff can thrive in issues management with the right support—frameworks, context, practice and trust. It’s about preparation, not perfection.
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AI Fluency as a Communications Superpower
The ability to use AI well is becoming a foundational skill for communicators, who must understand how to shape the output of…
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The Commencement Speech as PR Strategy
Commencement speeches have evolved into sophisticated acts of message calibration—the clearest distillation of a university’s stance.
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AI’s Emerging Role in Crisis Simulations and Media Readiness
AI can bring a responsive, unpredictable environment to crisis communications simulations, increasing realism and the value of the exercise.
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The Deepwater Spiral: How BP’s Messaging Failures Amplified a Historic Environmental Crisis
The environmental consequences were catastrophic, but it was the communication failures that cemented the Deepwater Horizon oil spill disaster in public memory.
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Deepfakes, Synthetic Speech and the Future of Reputation Risk
Today, audio and video forgeries are being created quickly, convincingly and, in many cases, without detection until after damage has occurred.
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AI Is Accelerating News Cycles: Is Your Media Team Ready?
Generative AI tools have accelerated the development and circulation of news stories, which means communications teams now need infrastructure that enables a…
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How Comms Teams Can Use AI Without Losing Control
The goal isn’t to use AI everywhere. It’s to use it where it adds value without undermining judgment.
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AI-Generated Misinformation: When the Fake Quotes Start Rolling In
Misinformation in the age of generative AI isn’t just a reputational issue—it’s a logistical one.
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The Hidden Cost of Using Spreadsheets for Media Relations
The shift from improvised tools to purpose-built platforms is not cosmetic. It changes the way communications teams operate, how they think, how…