Everything behind the message, in one place your whole team can find.
Broadsight connects media relations, issues, stakeholder engagement, content and reporting in one shared communications record.
30 minutes · Tailored to your workflow · No commitment
How Broadsight works
From the first email to the board report.
Here’s how one media request moves through Broadsight. The gold steps happen on their own. Deciding what to say is still up to you.
01
Capture
AutoTracker
Forward the email to Broadsight. AutoTracker reads it, fills in the date, outlet, journalist and topic, and drafts the background for you to check.
Riverside Power: A reporter asks why the Riverside Power expansion is delayed.
02
Connect
Broadsight
The new record is linked to the related issue, earlier statements and the people involved, so it doesn’t end up in someone’s inbox or a separate spreadsheet.
Riverside Power: Linked to the procurement issue and the September statement.
03
Find
Chippy
Ask Chippy what your team has already said or done on the topic. Each answer links to the records it came from.
Riverside Power: Two earlier calls from the same outlet, and who approved the last response.
04
Draft
Chippy
Chippy writes a first draft using your key messages, past statements and writing examples, and lists what it drew on.
Riverside Power: A holding line based on the September statement.
05
Act
You
You make your changes, get sign-off and reply the way you normally would. Chippy can’t send anything on its own.
Riverside Power: You change one line and reply well before the deadline.
06
Preserve
Broadsight
The reply, who approved it and how it landed stay on the record, so whoever gets the next request can see what happened.
Riverside Power: The next question about the expansion starts from here.
07
Report
Chippy
Everything you log shows up in your reports straight away. When the quarterly summary is due, you can ask Chippy for it instead of building it by hand.
Riverside Power: The quarterly report includes the request, the response and the coverage.
Broadsight does this You do this
Riverside Power is a fictional example.
One shared history
The record behind every communications workflow.
Each log powers one solution: Service Log for issues management, Media Interactions for media relations, Engagement Log for stakeholder engagement and Content Log for content workflows.
Service Log
Manage issues, announcements, campaigns, requests and strategic projects in one connected record.
Media Interactions
Track journalist enquiries, interviews, outreach and outcomes alongside the related issue or story.
Engagement Log
Keep government, community, partner and stakeholder conversations connected to commitments and follow-up.
Content Log
Coordinate web stories, speeches, social content, photography and internal publications with their source records.
A Tuesday afternoon
The same request, before and after Broadsight.
Without Broadsight
- A reporter’s email lands at 2:10 p.m. with a 4 p.m. deadline.
- You search your inbox, two spreadsheets and a shared drive for what was said last time.
- You message three colleagues to find out who approved the last statement.
- You draft from a blank page, then retype the details into the tracker.
- At quarter-end, someone rebuilds the count by hand.
With Broadsight
- AutoTracker turns the email into a draft record, outlet and journalist included.
- The record already links to the issue, the last statement and who approved it.
- Chippy drafts a holding line in your approved language.
- You adjust the draft and send it. The record is already complete.
- At quarter-end, it’s already in the report.
Example based on a typical request.
One calendar
Every log, on one calendar.
Service requests, media interactions, engagements and content share one calendar, colour-coded by log, so the team can see what’s due and how the work connects.
Broadsight AI
The AI starts from the file and everything linked to it.
Ask Broadsight AI to find history, summarize work, prepare a draft or build a report without reconstructing the context in every prompt.
- Move from an answer to the supporting record.
- Keep human review and approvals inside the workflow.
- Use the same connected context across the team.
Analytics and reporting
Turn daily work into useful communications insight.
Broadsight builds analytics from the records your team creates every day, so leadership can see demand, complexity, outcomes and the work behind them.
- Ask a question in plain language.
- Explore team or custom analytics.
- Create a detailed report with supporting records.
See the platform on a workflow like yours.
Bring one real file. We’ll show you how Broadsight connects the record and puts AI to work on it.