About Broadsight
Built by communicators for communicators.
Broadsight began inside a busy communications team that needed a better way to preserve organizational history, coordinate complex files and make the team’s work easier to understand.
Broadsight’s roots are at the University of British Columbia, where the platform was first shaped by the realities of high-volume communications work.
Our story
The problem started with a missing history.
While leading communications work at the University of British Columbia, Broadsight founder Kurt Heinrich saw the same challenge appear repeatedly: media enquiries, emerging issues, approved messaging, expert coordination and strategic advice were distributed across spreadsheets, email threads, shared documents and individual memory.
Media-monitoring tools could show what appeared publicly. They could not show the operational work behind the outcome—or give the team a dependable place to begin when the next request arrived.
Drawing on more than 15 years in media relations and issues management, Kurt worked with his team at UBC to create the foundation of Broadsight: a straightforward shared workspace built and tested inside a complex, high-volume communications environment.
The goal was never to build another activity tracker. It was to preserve the background, messaging, people, decisions and related work behind every communications file.
That connected history helps teams respond more consistently, maintain continuity when responsibilities change and explain the complete contribution of the communications function. It also gives Broadsight AI the organizational context that generic AI is missing.
UBC was the original proving ground: a complex environment where the context behind communications work mattered as much as the public outcome.
Leadership
Communications, technology and company-building experience.
Steve Lowry
Chief Executive Officer
Steve has spent his career helping early-stage technology and media companies grow. His experience across entrepreneurship, law, banking and SaaS informs Broadsight’s business strategy, partnerships and growth. He is also a co-founder of the Artificial Intelligence Network of British Columbia.
Kurt Heinrich
Founder and Chief Strategy Officer
Kurt has more than 15 years of experience in media relations, issues management and reputation strategy. He founded Broadsight after seeing how much time teams lose when messaging, decisions and organizational history are scattered across disconnected tools.
John-Jose Nunez
Co-Founder and Chief Technology Officer
John-Jose is a physician, researcher and AI scientist with experience in natural-language processing, software development, clinical research and teaching. He helps ensure Broadsight AI is useful, responsible and grounded in real communications work.
Team
The people building and supporting Broadsight.
Product, engineering, customer success, sales and marketing work together around one goal: make connected communications work easier to manage and easier to understand.
John Laturnus
Senior Developer
Emerson Aguirre
Full-Stack Developer
Qin Yang
Full-Stack Developer
Jordan Kling
Sales Manager
Richelle Green
Customer Success Manager
Erik Rolfsen
Marketing Lead
See how connected context changes the work.
Bring us one of the communications workflows your team manages today. We’ll show you how Broadsight can connect the record, reduce repetitive work and give AI a better starting point.