Featured customer · Higher education
How the University of Calgary reclaimed time for strategic priorities.
A central media and issues team needed an easier way to coordinate across a large institution and preserve the context behind work that traditional output reporting missed.
The challenge
A large institution with communications activity across many faculties and units.
Journalist activity and supporting context lived across email, spreadsheets and individual files. The central team had limited line of sight into distributed work, and conventional reporting missed a substantial share of the effort.
- Too much time spent searching for the history behind a request.
- Limited visibility into activity across faculties and communicators.
- Incomplete reporting on strategic and operational work.
The approach
One searchable communications history.
Broadsight gave the team one place to capture journalist interactions, connect messaging and internal work, search the history and analyze activity across the institution.
- Capture the request once and keep it searchable.
- Connect communications activity to related Services and context.
- Use shared classifications to support cross-institution reporting.
The result
More time, visibility and evidence.
20+ hrs
of weekly team capacity redirected from searching and manual entry
3,500
media interactions captured in one shared, searchable record
40–50%
of previously missing communications work made visible
Broadsight has been incredibly helpful for us in managing the large volume of media and issues-related enquiries we receive every week. The analytics give us a real-time view into how our media relations efforts align with the university’s strategic priorities, while providing additional insights to adjust our approach and maximize earned media coverage. It has helped us save time and money, and we couldn’t be happier.
Dean ParthenisDirector, Media and Issues ManagementUniversity of Calgary
Customer voices
Six perspectives on connected communications work.
Different sectors and team sizes, with proof grounded in the work each communications function needed to make easier or more visible.
Meaningful metrics
Broadsight has filled a gap for us. It lets us quickly generate reports and capture meaningful metrics—not just vanity metrics, but information media-monitoring tools can’t provide. It has reduced manual work and freed up our time to focus on strategic work like protecting our reputation.
Pamela SmithSenior Director, CommunicationsColliers Canada
Making impact visible
This demonstrates the power and value our team of three offers—and the value of tracking itself. I can state the accuracy of the tracking, and that purple arrow—up 125%—is showing dividends. We’re becoming top-of-mind in a way we were not before.
Jennifer RathwellManager, CommunicationsExternal Relations, Royal Roads University
AI that fits the workflow
My favourite feature by far is AutoTracker. It is so easy to forward any incoming request to the platform. It is the first thing I do when I get a media request.
Rebecca AbelsonMedia Relations OfficerThe Ottawa Hospital
Nothing falls through the cracks
Our team deals with a lot of media requests, and Broadsight makes it much easier to ensure nothing falls through the cracks. We can see at a glance which requests are being handled and who is handling them, regardless of where they’re working.
Erik RolfsenSenior Media Relations SpecialistUniversity of British Columbia
Role at the time of the testimonial
Transforming the workflow
Broadsight has been a transformational tool for our team. It’s rare for healthcare organizations to adopt cutting-edge platforms early, but this has been a rewarding experience that has improved how we work.
Jamie ShinkewskiCommunications ConsultantInterior Health Authority
Showing the impact
We used to track our work in spreadsheets that didn’t provide useful data. Broadsight provides the data we need and shows the impact of our work.
Michaela SchreiterManager, Communications Strategy and Media RelationsThe Ottawa Hospital
Bring one workflow. See the connected history.
We’ll show you how Broadsight can reduce repetitive administration and make more of the communications function visible.
30 minutes · Tailored to your workflow · No commitment