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the System of Record for Corporate Communications and Public Affairs

Generic AI starts from scratch.Broadsight already knows the file.

Every enquiry, issue, approved message, and response—connected in one secure system.

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30 minutes · Tailored to your workflow · No commitment

Trusted by communications teams at leading organizations

The problem

Your team’s knowledge is everywhere. Which means it’s nowhere.

Communications teams run on spreadsheets, shared drives, inboxes, and memory. The work gets done — but every response starts with a search party.

Inconsistent messaging

Approved language sits in one inbox or v7_FINAL_final.docx. New content created across the team drifts from positions you’ve already taken.

Hours lost when it matters most

When an issue lands, the clock starts. Every minute spent hunting through SharePoint is a minute of silence.

Knowledge that walks out the door

When a team member leaves, the context behind their work often leaves too. The file returns; the reasoning doesn’t.

Sales teams have Salesforce.

Designers have Figma.

Communicators have… spreadsheets, inboxes, and shared drives.

Broadsight brings the entire communications workflow together in one purpose-built system.

One connected workflow

From incoming request to institutional memory.

Broadsight connects the urgent work happening now with the context, reporting, and approved language your team will need next.

01 — ALIGN

One message across your entire apparatus.

Government Relations in sync with Media Relations, reinforcing exactly what Corporate Communications is publishing online and internally. One source of truth for approved language — no contradictions in tomorrow’s headlines, online or in the community.

Explore connected issues management

02 — RESPOND

Media response at the speed of the news cycle.

Email enquiries can be auto-captured. Spokespeople, experts, approvals and past positions are one glance away — so a professional first draft takes minutes, not a hunt through shared drives.

Explore media enquiry management

03 — REMEMBER

Institutional memory that doesn’t resign.

When staff leave, the context stays. Statements, strategy and reasoning remain searchable — and give Broadsight AI better context for the next request.

See how the records fit together

Work made visible across Broadsight

48,000+

media interactions tracked

Requests, responses, experts and outcomes connected in one searchable history.

14,000+

services recorded

Advisory work, deliverables and internal support made easier to report and understand.

Across communications teams using Broadsight.

Broadsight AI

Same prompt. Better answer.

Generic AI starts with a blank prompt. Broadsight AI works from your connected records, so the answer is less dependent on who writes the prompt.

You

Draft a holding statement responding to a reporter asking why the Riverside Power plant expansion is delayed.

Generic AI chatbot

“We appreciate your inquiry regarding the Riverside Power plant expansion. The organization is committed to transparency and will provide updates as they become available. Delays can occur for many reasons, including supply chain factors and permitting processes.”

Invents plausible-sounding reasons your organization never gave
No memory of the statement your team issued in September
Does not know your spokesperson, tone, or approval chain
Cannot show which approvals are required or already complete
Cannot identify the units consulted on the file
Requires you to repeatedly provide organizational context

Broadsight AI

“Riverside Power remains committed to the planned power plant expansion. The revised timeline reflects our decision to re-tender the primary construction contract to protect public funds.

As shared in September, site preparation continues while the new procurement process moves forward. Completion remains planned for Q3 2027, and we will provide a further update when the contract is awarded.”

Grounded in your record — cites the September statement and current key messages
Your voice — matches approved language, statement after statement
Knows the process — identifies the right sign-off route
Approvals — surfaces the reviewers and sign-offs connected to the work
Units consulted — shows the departments and teams already involved
Protected by policy — customer content is not used to train public AI models

Every piece of content your team creates builds the record. Broadsight puts it to work.

Explore Broadsight AI

Security

Built for sensitive communications work.

Broadsight helps public-sector and enterprise communications teams use AI-assisted workflows while keeping control of their data, access and approvals.

Your data stays yours

Your organization retains ownership of its content. Broadsight uses customer data only to provide, secure, support and maintain the service.

AI use is clearly bounded

Customer data is not sold or used to train public AI models. AI-assisted drafts are reviewed by staff before anything is added or shared.

Aligned data residency

Customer data can be hosted in the region that best supports your organization’s requirements, including Canadian AWS regions.

Access is role-based

Authentication, tenant isolation and role-based permissions help ensure users see only the areas appropriate to their role.

See how Broadsight protects your data

Bright university atrium

Customer proof

The analytics have given us a real-time view into how our media relations efforts align with our organization’s strategic priorities, while providing additional insights to adjust our approach and maximize earned media coverage.

Dean ParthenisDirector, Media and Issues ManagementUniversity of Calgary

Explore Customer Stories

20+ hrs

of weekly team capacity redirected from searching and manual entry

3,500

media interactions captured in one shared, searchable record

40–50%

of previously missing communications work made visible

Frequently Asked Questions

Is Broadsight a media-monitoring platform?

Broadsight complements media monitoring rather than replacing it. Media monitoring shows what was published. Broadsight records the operational work behind the outcome—the enquiry, response, approved language, internal service, stakeholder activity, content, owners, and reporting context.

How does Broadsight AI differ from a general AI chatbot?

General AI begins with the prompt and whatever context a user adds. Broadsight AI can work from records already stored in the organization’s workspace, helping users search history, summarize activity, analyze trends, and draft from the context connected to the file.

Can Broadsight be configured for our organization?

Yes. Teams can configure organizational categories such as units, departments, campaigns, and types of work so the workspace and reporting reflect how the organization actually operates.

See all FAQ

See Broadsight AI in action

Bring one real file. See the useful answer.

Bring one enquiry, issue, content brief or reporting question. We’ll show you the useful answer and the context behind it.

Request a demo

30 minutes · Tailored to your workflow · No commitment