Articles by
Erik Rolfsen
Insights, practical guidance and product thinking from the Broadsight team.
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The Message Box: A Powerful Tool for Communicating Science
Sharing the intricacies and significance of scientific research is hard, but a unique tool called the Message Box makes it easier.
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How to Diversify Your Strategy in a Shrinking Media Landscape
As the traditional media landscape shrinks, PR professionals must adapt diverse strategies for effective and impactful outreach.
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How to Create a Safe Learning Environment for Media Training
As the trainer, you must provide a safe learning environment for media training. People who are intimidated won’t be able to learn…
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Crisis Communications: Post-Crisis Evaluation and Recovery
Communications play a pivotal role in restoring reputation and stakeholder confidence after a crisis.
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Understanding Client Goals When Tailoring PR Strategies
Public relations success hinges on tailoring strategies to client goals. Move beyond generic media coverage to deliver impactful, targeted results.
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Scarcity of Mainstream Media Coverage Increase Its Value to Clients
As mainstream media coverage becomes scarcer, its perceived value increases, requiring PR professionals to adapt their strategies for clients.
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Broadsight Welcomes Sales Manager Jordan Kling
The Broadsight team is pleased to welcome Jordan Kling as our first full-time Sales Manager.
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Web Traffic Terms Every PR Professional Should Know
Decoding web traffic jargon to help you better understand and connect with audiences in the digital-first era.
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Media Training Exercises That Will Prepare You For Anything
A list of practical and proven media training exercises to get you ready for your next interview.
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Media Relations in Higher Education: Working With The Student Press
Practical tips from media relations professionals who deal with the student press every day.