Articles by
Erik Rolfsen
Insights, practical guidance and product thinking from the Broadsight team.
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AI Fluency as a Communications Superpower
The ability to use AI well is becoming a foundational skill for communicators, who must understand how to shape the output of…
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How Comms Teams Can Use AI Without Losing Control
The goal isn’t to use AI everywhere. It’s to use it where it adds value without undermining judgment.
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The Hidden Cost of Using Spreadsheets for Media Relations
The shift from improvised tools to purpose-built platforms is not cosmetic. It changes the way communications teams operate, how they think, how…
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Stop Sending Snooze-Worthy Press Releases: Tell Stories That Stick
When your next announcement lands, ensure it reads like something a person would genuinely want to read.
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The Truth Won’t Sell Itself: PR’s New Reality
How PR professionals can ethically persuade audiences who process information through emotion rather than evidence.
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Do Ex-Journalists Make the Best PR Professionals?
Journalism experience can be a real asset in PR, but it doesn’t guarantee success. The most effective communicators bridge insight and execution.
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Demonstrating Your Team’s Value: Reporting That Tells the Full Story
Most teams report only outputs: press releases sent, articles published, quotes included—not outcomes. Here’s how to make your reporting tell a story.
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Spray-and-Pray Isn’t Dead: When Casting a Wide Net Still Works in Media Relations
Media outreach today requires thoughtful targeting, strong relationships and good timing. But when the story calls for scale, there is still room…
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How AI is Changing PR, Not Replacing It
When routine PR work is done by machines, the real value lies in the judgment and experience only people can bring.
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The Pepsi Syringe Scare: How a Media Frenzy Nearly Took Down a Giant
In 1993, Pepsi faced a national panic over syringes in soda cans—but instead of apologizing, it fought back with facts and video…