Insights and analysis
Artificial Intelligence
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AI Fluency as a Communications Superpower
The ability to use AI well is becoming a foundational skill for communicators, who must understand how to shape the output of…
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AI’s Emerging Role in Crisis Simulations and Media Readiness
AI can bring a responsive, unpredictable environment to crisis communications simulations, increasing realism and the value of the exercise.
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How Comms Teams Can Use AI Without Losing Control
The goal isn’t to use AI everywhere. It’s to use it where it adds value without undermining judgment.
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How AI is Changing PR, Not Replacing It
When routine PR work is done by machines, the real value lies in the judgment and experience only people can bring.
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The 5 Biggest AI-Driven Shifts in Media Relations and Issues Management
Here are five shifts our founder expects AI to bring about in the communications industry, and how we can keep ahead of…