Insights and practical guidance
Insights & blog
Practical guidance, customer perspectives and product thinking for communications teams managing complex work.
Latest insights
Ideas you can put to work.
Explore clear, practical perspectives on media relations, issues management, stakeholder engagement, content workflows and reporting.
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P World Crisis Communications Boot Camp Review
The P World Crisis Communications Boot Camp provides networking opportunities, skill development and inspiration for taking on more crisis communications work.
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New Permissions Feature Lets You Keep The Circle Tight
Our new permissions feature allows managers to track critical issues-management work while keeping the circle tight in terms of who can access…
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Broadsight Launches Customized Calendar for Effortless Editorial Planning
Discover seamless editorial planning with Broadsight’s new calendar feature, streamlining content integration effortlessly.
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The Role of PR in Brand Building: Establishing Authenticity Through Consistency
Strategic automation empowers PR teams to maintain a consistent and authentic brand voice across diverse interactions.
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Scaling Media Relations: From Excel to Customized Coordination Tools
Navigating the challenges of scaling a media relations team – from Excel chaos to finding the middle ground for efficiency and impact.
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Optimizing Your Public Relations Workflow to Achieve Clarity
Scattered workflows are a barrier to collaboration. What PR teams need is an all-in one solution that streamlines the most crucial elements…
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Tracking Issues Management Work That Doesn’t Make The News (Thankfully!)
Track and show the impact of the ‘invisible’ work that drives so much of your team’s success.
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PR Metrics that Matter: Beyond Ad Value Equivalency and Share of Voice
PR teams do a lot of behind-the-scenes work. Quantifying these efforts as measurable metrics can firm up credibility with internal stakeholders.
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Will AI Replace Public Relations Professionals?
Even as technologies such as artificial intelligence transform the way we work, the human touch remains irreplaceable for public relations professionals.
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How to Build a Media List That Will Actually Respond
Building a media list is easy. Many software tools will do it for you. Building a media list that will actually respond…
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The Power of Collaboration in Media Relations
The idea behind Broadsight Tracker was to create a single platform where your entire media relations team can share and access crucial…
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How Automating PR Reports Can Elevate Your Brand Strategy
Automating your reporting will free up your time while offering insight into which strategies are working.
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8 Questions to Ask Journalists Who Request an Interview
Your first contact with a journalist is an opportunity to learn more about their story, so ask these important questions.
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Managing Large Media Relations Teams in the Remote Work Era
You’re not just managing teams, you’re pioneering a new way of working. Here’s how to get started leading your remote media relations…
Bring the idea into a real workflow.
See how Broadsight connects the history behind an issue, enquiry, content project or reporting question.