Insights and practical guidance
Insights & blog
Practical guidance, customer perspectives and product thinking for communications teams managing complex work.
Latest insights
Ideas you can put to work.
Explore clear, practical perspectives on media relations, issues management, stakeholder engagement, content workflows and reporting.
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Overcoming Approval Bottlenecks: A Guide for Issues Managers
Approval processes can feel like a maze of delays and excessive feedback. Learn strategies to streamline workflows, manage bottlenecks and build stakeholder…
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Broadsight Technology Corporation Appoints Renowned AI Expert Steve Lowry as CEO
Broadsight, the leading secure, workflow management platform for communications teams, today announced the appointment of Steve Lowry as its new Chief Executive…
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The 5 Biggest AI-Driven Shifts in Media Relations and Issues Management
Here are five shifts our founder expects AI to bring about in the communications industry, and how we can keep ahead of…
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Save 90% of Time Spent Manually Tracking Journalist and Stakeholder Requests—AutoTracker Gives the Gift of Time!
As a senior issues lead for a large and complex organization like the University of British Columbia, I recognize how hectic the…
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Why Playing by ‘Old Media’ Rules Might Be Holding Your Strategy Back
The outlets with the biggest reach might not play by journalistic rules anymore, and it’s up to newsmakers to adjust.
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Aligning Communication Strategies with Broader Social Issues
Communication strategies that reflect and engage with social issues can help your organization stay relevant.
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Two Approaches to Structuring Your Team for Issues Management
There is no clear consensus among communications leaders about how to structure your team, but there are best practices.
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Annual Conferences for Media Relations Professionals
With so many annual conferences that cater to media relations professionals, it can be overwhelming to find the ones that are truly…
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Developing a Proactive Media Strategy with Limited Resources
Even resource-strapped organizations such as non-profits, public-sector entities and small businesses can—and should—build a proactive media strategy. Here’s how.
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How to Track Media Coverage for Free
Free media monitoring tools are flawed, but if you’re on a budget and don’t have complex needs, here are couple that can…
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How to Influence Leadership as a Communications Professional
Here’s how you make yourself indispensable, get leadership to see communication as strategy, and ultimately, shape the story before you have to…
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Media Training Examples You Can Use to Liven Up Your Presentations
Nine of our favourite interview examples you can use to bring insight and humour to your media training presentations.
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The Ultimate Checklist for Crafting Perfect Press Releases
This checklist guides you through creating perfect press releases, from strong headlines to effective distribution and tracking results.
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The Power of Curiosity and Attentiveness in PR
Curiosity and attentiveness are key to uncovering compelling stories in PR. Dig deeper, ask more questions, and find the extraordinary in the…
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Balancing Creativity and Corporate Risk Aversion in Large Organizations
Navigating creativity and corporate risk in large organizations requires trust, stakeholder engagement, and demonstrating the tangible benefits of innovative storytelling.
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Why Organizations Should Tell Their Own Stories First
Controlling the narrative is crucial in today’s fast-paced information era. Telling your own story first builds trust, shapes perception, and preempts misinformation.
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Keeping Up With Independent Content Creators Requires Authenticity
Traditional media’s influence is waning as digital creators gain prominence. PR professionals must embrace digital platforms and authentic content to stay relevant…
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Executive Storytelling: A Key Skill for Leaders to Connect with Their Audience
Storytelling is an essential skill for CEOs. By sharing personal experiences and focusing on people, purpose, and place, leaders can build trust,…
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