Topic
News
Blog posts
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Spray-and-Pray Isn’t Dead: When Casting a Wide Net Still Works in Media Relations
Media outreach today requires thoughtful targeting, strong relationships and good timing. But when the story calls for scale, there is still room…
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How AI is Changing PR, Not Replacing It
When routine PR work is done by machines, the real value lies in the judgment and experience only people can bring.
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Fiction, Fallout and Firestorms: How TV Drama Sent Crock-Pot and Peloton into PR Chaos
Today, brand perception can be shaped unexpectedly by pop culture, social media trends and unpredictable public narratives.
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What Finally Worked: Breaking Down the Biggest Media Tracking Challenges
I want to walk you through the four media tracking challenges I kept seeing during my first decade in comms, and what…
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Asana and Trello Can’t Do This: The Case for Broadsight in Comms Workflows
Project-management tools aren’t customized to the unique workflows of media and communications teams. Broadsight fills that gap, and can often replace a…
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Half of Communications Go Unrecorded: Why It’s Time to Rethink Media Management
Organizations that prioritize structured media tracking don’t just prevent mistakes, they gain a strategic advantage.
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The Pepsi Syringe Scare: How a Media Frenzy Nearly Took Down a Giant
In 1993, Pepsi faced a national panic over syringes in soda cans—but instead of apologizing, it fought back with facts and video…
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Master Your Media Landscape: The Key to Building Proactive Relationships with Journalists
Relationships with journalists should be built before you need them—not when you’re in crisis.
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Pints, Panic and PR: The Great Leprechaun Strike of St. Patrick’s Day
The Great Leprechaun Strike of St. Patrick’s Day proved that don’t always get to choose your PR crisis, but you can choose…
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How to Avoid Communication Pitfalls During a Crisis
A crisis doesn’t wait for you to get organized. When the media starts asking questions, you don’t have the luxury of time.…