Topic
News
Blog posts
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P World Crisis Communications Boot Camp Review
The P World Crisis Communications Boot Camp provides networking opportunities, skill development and inspiration for taking on more crisis communications work.
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New Permissions Feature Lets You Keep The Circle Tight
Our new permissions feature allows managers to track critical issues-management work while keeping the circle tight in terms of who can access…
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Broadsight Launches Customized Calendar for Effortless Editorial Planning
Discover seamless editorial planning with Broadsight’s new calendar feature, streamlining content integration effortlessly.
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The Role of PR in Brand Building: Establishing Authenticity Through Consistency
Strategic automation empowers PR teams to maintain a consistent and authentic brand voice across diverse interactions.
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Scaling Media Relations: From Excel to Customized Coordination Tools
Navigating the challenges of scaling a media relations team – from Excel chaos to finding the middle ground for efficiency and impact.
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Optimizing Your Public Relations Workflow to Achieve Clarity
Scattered workflows are a barrier to collaboration. What PR teams need is an all-in one solution that streamlines the most crucial elements…
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Tracking Issues Management Work That Doesn’t Make The News (Thankfully!)
Track and show the impact of the ‘invisible’ work that drives so much of your team’s success.
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PR Metrics that Matter: Beyond Ad Value Equivalency and Share of Voice
PR teams do a lot of behind-the-scenes work. Quantifying these efforts as measurable metrics can firm up credibility with internal stakeholders.
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Will AI Replace Public Relations Professionals?
Even as technologies such as artificial intelligence transform the way we work, the human touch remains irreplaceable for public relations professionals.
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How to Build a Media List That Will Actually Respond
Building a media list is easy. Many software tools will do it for you. Building a media list that will actually respond…