Insights and analysis
Crisis Communications
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AI’s Emerging Role in Crisis Simulations and Media Readiness
AI can bring a responsive, unpredictable environment to crisis communications simulations, increasing realism and the value of the exercise.
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The Deepwater Spiral: How BP’s Messaging Failures Amplified a Historic Environmental Crisis
The environmental consequences were catastrophic, but it was the communication failures that cemented the Deepwater Horizon oil spill disaster in public memory.
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Crispy Messaging: How KFC Fried the Script on Corporate Comms
When KFC ran out of chicken, their public apology turned what could have been a lasting reputational wound into a testament to…
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The Power of Strategic Silence in Public Relations
Strategic silence—knowing when to pause, assess and wait—can be just as powerful as a well-crafted statement.
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Fiction, Fallout and Firestorms: How TV Drama Sent Crock-Pot and Peloton into PR Chaos
Today, brand perception can be shaped unexpectedly by pop culture, social media trends and unpredictable public narratives.
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The Pepsi Syringe Scare: How a Media Frenzy Nearly Took Down a Giant
In 1993, Pepsi faced a national panic over syringes in soda cans—but instead of apologizing, it fought back with facts and video…
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Pints, Panic and PR: The Great Leprechaun Strike of St. Patrick’s Day
The Great Leprechaun Strike of St. Patrick’s Day proved that don’t always get to choose your PR crisis, but you can choose…
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How to Avoid Communication Pitfalls During a Crisis
A crisis doesn’t wait for you to get organized. When the media starts asking questions, you don’t have the luxury of time.…
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The Crisis That Changed Everything: How the Tylenol Poisoning Case Reshaped Corporate Crisis Management
A massive communications crisis hit Johnson & Johnson in 1982 after seven people in the Chicago area consumed Tylenol capsules laced with…
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From Issues to Crises: How Disorganized Media Response Turns Small Problems Into Big Ones
Reputational damage doesn’t happen in an instant. It’s usually a series of small missteps that turns an issue into a full-blown crisis—and…