Request a demo

Product

Meet Chippy, the AI built into Broadsight.

Chippy is Broadsight’s AI assistant. It reads incoming media, stakeholder and internal communications requests and turns them into reviewable draft records inside Broadsight — then helps you find history, summarize files and build reports.

See Chippy in action

Instead of opening another form, your team reviews the draft, makes any changes and keeps moving.

The request arrives in email. The next step should be easier.

A single email holds the journalist or stakeholder, the topic, the deadline and the background your team needs — but copying that into a tracker adds work exactly when you need to respond.

Chippy turns the incoming message into a structured draft in seconds, preserving the request and giving your team a useful starting point.

From email to Broadsight in four simple steps

01

Forward the email

Send the incoming message to the Chippy address for the record you want to create:

  • A journalist enquiry or media request can become a draft Media Interaction
  • An internal communications request, emerging issue or broader piece of work can become a draft Service
  • Stakeholder, government, partner or community correspondence can become a draft Engagement Log record

No new form. No copying and pasting.

02

Chippy reads the request

Chippy identifies useful information from the forwarded message, which may include:

  • Date and subject
  • Sender and organization
  • Topic and request details
  • Lead or expert
  • Unit or Department
  • Campaign and complexity
  • Attachments and relevant links

03

A structured draft appears

Chippy organizes the information into the appropriate Broadsight fields.

It can also prepare a concise background summary and suggest draft key messaging, giving your team an informed first pass before the substantive work begins.

04

Your team reviews the record

Open the draft, confirm the information, make any necessary changes and add it to the shared workspace.

Your team controls what becomes part of the permanent communications record.

Three workflows. One simple first step.

Media Interactions

Use Chippy for journalist enquiries, interview requests and other media-related correspondence.

The draft can capture the journalist, outlet, topic, request context, attachments and other information your team needs to manage the interaction.

Service Log

Use Chippy for internal support requests, emerging issues, messaging preparation and broader communications work.

The draft becomes the starting point for organizing the background, messaging, experts, team members and related activity behind the response.

Engagement Log

Use Chippy for correspondence involving government, community, partner and stakeholder organizations.

The draft helps preserve who contacted your organization, what the interaction concerned and the context your team needs for follow-up.

AI-assisted, never hands-off

Chippy does not publish messaging or remove the communicator from the process.

It completes the repetitive first pass, then leaves your team responsible for confirming the facts, applying professional judgment and deciding what is added to the workspace.

“Once an email comes in, I just send it over and the AI populates that inquiry and the log for us. That automation is huge.”

Rebecca Abelson — The Ottawa Hospital

Try it with one email

See how quickly an incoming request can become a structured, searchable and AI-ready communications record.

See Chippy in action