Frequently asked questions.

Broadsight is an AI-assisted communications management platform connecting issues, media relations, stakeholder engagement, content and reporting in one shared workspace.

Communications, media relations, public affairs and issues-management teams—particularly where several people, departments, experts and approvers contribute to the same work.

No. Monitoring shows what was published. Broadsight manages the operational work behind the outcome and is often used alongside an existing monitoring platform.

Broadsight includes coordination, Contacts and Calendar capabilities, but it is designed around communications work rather than replacing every enterprise CRM or project-management platform.

General AI begins with the prompt and whatever context a user supplies. Broadsight AI can work from records already stored in the organization’s workspace and move users back to the supporting context.

Forwarded emails can become structured draft Media Interactions, Services or Engagements for the team to review. The automation can extract details, preserve attachments and prepare a background summary or suggested messaging.

No. Broadsight AI provides informed starting points. Users confirm the facts, apply professional judgment, complete approvals and decide what is used or shared.

No. Email-to-draft automation prepares records from incoming messages, while users can also create or update records directly when work begins elsewhere.

Customer content is not used to train generally available or third-party AI models without the customer’s express written consent.

The customer retains ownership of its content. Broadsight uses it only as needed to provide, maintain and support the service, subject to the applicable agreement.

Broadsight’s core production services and customer data are hosted in Canadian AWS regions.

Yes. Roles, permission levels and Types of Work can limit sensitive records or categories to the appropriate users, managers or administrators.

Yes. Broadsight can reflect organizational units, departments, campaigns, Types of Work, permissions and terminology.

For many communications teams, yes. Some organizations continue using specialized monitoring, CRM or project-management systems alongside Broadsight.

Migration support is available with annual Team and Enterprise subscriptions. The approach depends on the condition, consistency and volume of the existing data.

Bring a real communications file, media enquiry, issue or reporting question to a personalized demonstration. We will show how Broadsight could organize the work and retrieve the relevant context.