About Broadsight
Built by communicators for communicators.
Broadsight began inside a busy communications team that needed a better way to preserve organizational history, coordinate complex files and make the team’s work easier to understand.
Broadsight’s roots are at the University of British Columbia, where the platform was first shaped by the realities of high-volume communications work.
Our story
The problem started with a missing history.
While leading communications work at the University of British Columbia, Broadsight founder Kurt Heinrich saw the same challenge appear repeatedly: media enquiries, emerging issues, approved messaging, expert coordination and strategic advice were distributed across spreadsheets, email threads, shared documents and individual memory.
Media-monitoring tools could show what appeared publicly. They couldn’t show the work behind it, or give the team a reliable place to start when the next request came in.
Drawing on more than 15 years in media relations and issues management, Kurt worked with his team at UBC to create the foundation of Broadsight: a straightforward shared workspace built and tested inside a complex, high-volume communications environment.
The goal was never to build another activity tracker. It was to preserve the background, messaging, people, decisions and related work behind every communications file.
That connected history helps teams respond more consistently, maintain continuity when responsibilities change and explain the complete contribution of the communications function. It also gives Broadsight AI the organizational context that generic AI is missing.
UBC was the original proving ground: a complex environment where the context behind communications work mattered as much as the public outcome.
FOUNDERS
Communications experience meets research and technology.
Founder Kurt Heinrich and co-founder Dr. John-Jose Nunez bring together firsthand communications leadership and research-driven technology. Their complementary perspectives help keep Broadsight practical for communications teams, thoughtful in its use of AI and grounded in the challenges those teams face every day.
Kurt Heinrich
Founder and Chief Strategy Officer
Kurt has more than 15 years of experience in media relations, issues management and reputation strategy, including senior communications roles at UBC, Simon Fraser University and the Vancouver School Board.
He founded Broadsight after seeing how much time teams lose when messaging, decisions and organizational history are scattered across disconnected tools. He brings that firsthand experience to Broadsight’s strategy, helping shape a platform that gives communications teams better context, stronger continuity and a clearer picture of their impact.
Dr. John-Jose Nunez
Co-Founder and Chief Technology Officer
John-Jose is a psychiatrist, researcher and AI scientist with a master’s degree in computer science and expertise in natural-language processing and machine learning. He is an assistant professor at UBC and Associate Medical Director for Supportive Care at BC Cancer, where his research applies AI to complex, real-world healthcare challenges.
At Broadsight, he guides technology and AI development, with a focus on building tools that are useful, reliable and grounded in the everyday needs of communications teams.
Team
The people building and supporting Broadsight.
Product, engineering, customer success, sales and marketing work together around one goal: make connected communications work easier to manage and easier to understand.
Richelle Laturnus
General Manager
Richelle brings a background in health sciences and nonprofit leadership, including developing national support and education programs at Prostate Cancer Foundation Canada and ongoing work with Active Surveillance Patients International.
As General Manager, she leads Broadsight’s operations and customer success, working closely with clients and the team to guide product improvements and support the company’s growth.
Jordan Kling
Director, Business Development
Jordan brings more than 10 years of business development experience across technology startups, SaaS and media, working with organizations ranging from small businesses to government agencies and Fortune 500 companies.
At Broadsight, he focuses on building relationships, expanding the company’s reach and helping communications teams streamline workflows, reduce manual tasks and demonstrate their impact.
Erik Rolfsen
Marketing Lead
Erik brings extensive experience in journalism, digital publishing and communications, including working as a news editor at The Province and as associate director of news and university affairs at UBC. With experience on both ends of story pitches, he understands what makes stories clear, compelling and useful.
At Broadsight, he draws on that perspective to guide marketing content, share practical insights and help communications teams see how the platform can become indispensable in their day-to-day work.
John Laturnus
Senior Developer
John brings a background in computer science, embedded systems design and more than 14 years of experience in telecommunications and network operations at BC Hydro, including technical leadership roles.
He has been developing Broadsight since 2021, working across the platform’s user experience, backend systems and cloud infrastructure. He combines that technical and operational experience to help make Broadsight reliable, easy to use and responsive to clients’ needs.
Qin Yang
Full-Stack Developer
Qin brings a background in computer science from the University of Manitoba, with experience in full-stack development, technical project management and blockchain applications. Before joining Broadsight in 2024, he held development leadership roles at Sayanic and Datomar Labs.
At Broadsight, he works across the platform’s frontend and backend, helping deliver practical features and a dependable experience for communications teams.
Komalpreet
Data Scientist
Komalpreet holds a Master of Data Science from UBC and brings experience developing analytics solutions for The Home Depot and AI applications for healthcare at UBC and BC Cancer.
With expertise in machine learning, language models and data pipelines, Komalpreet helps develop Broadsight’s AI and analytics capabilities, turning complex information into practical tools and insights for communications teams.
Show us how your team works today. We’ll show you the version with less digging.
Bring us one of the communications workflows your team manages today. We’ll show you how Broadsight can connect the record, reduce repetitive work and give AI a better starting point.