News
Spray-and-Pray Isn’t Dead: When Casting a Wide Net Still Works in Media Relations
Media outreach today requires thoughtful targeting, strong relationships and good timing. But when the story calls for scale, there is still room for sheer volume.
How AI is Changing PR, Not Replacing It
When routine PR work is done by machines, the real value lies in the judgment and experience only people can bring.
Fiction, Fallout and Firestorms: How TV Drama Sent Crock-Pot and Peloton into PR Chaos
Today, brand perception can be shaped unexpectedly by pop culture, social media trends and unpredictable public narratives.
What Finally Worked: Breaking Down the Biggest Media Tracking Challenges
I want to walk you through the four media tracking challenges I kept seeing during my first decade in comms, and what finally helped us move past them.
Asana and Trello Can’t Do This: The Case for Broadsight in Comms Workflows
Project-management tools aren’t customized to the unique workflows of media and communications teams. Broadsight fills that gap, and can often replace a PMT altogether.
Half of Communications Go Unrecorded: Why It’s Time to Rethink Media Management
Organizations that prioritize structured media tracking don’t just prevent mistakes, they gain a strategic advantage.
The Pepsi Syringe Scare: How a Media Frenzy Nearly Took Down a Giant
In 1993, Pepsi faced a national panic over syringes in soda cans—but instead of apologizing, it fought back with facts and video proof. The bold strategy worked, offering key lessons in media crisis response and narrative control.
Master Your Media Landscape: The Key to Building Proactive Relationships with Journalists
Relationships with journalists should be built before you need them—not when you’re in crisis.
Pints, Panic and PR: The Great Leprechaun Strike of St. Patrick’s Day
The Great Leprechaun Strike of St. Patrick’s Day proved that don’t always get to choose your PR crisis, but you can choose how prepared you are when it hits.
