Author: Erik Rolfsen
Media Relations in Higher Education: Working With The Student Press
Practical tips from media relations professionals who deal with the student press every day.
How to Build a Media List That Will Actually Respond
Building a media list is easy. Many software tools will do it for you. Building a media list that will actually respond to your pitches is harder.
8 Questions to Ask Journalists Who Request an Interview
Your first contact with a journalist is an opportunity to learn more about their story, so ask these important questions.