Resource Hub
Media Relations Scorecard
This scorecard is designed to help your team assess the current state of your media relations function. It goes beyond basic PR metrics and looks at five critical categories: response speed, message consistency, record-keeping, journalist relationships and reporting capability.
Crisis Communications Checklist
Follow these five essential steps to ensure your organization is ready to communicate swiftly and effectively in a crisis.
Media Response Templates
These media response templates for 17 issues such as product recalls, employee layoffs and environmental incidents can buy you time to develop your response.
Crisis Communications: Post-Crisis Evaluation and Recovery
Discover how to rebuild trust and enhance your organization’s reputation with our expert post-crisis communication strategies.
How to Create a Safe Environment for Media Training
Learn how to create a safe, supportive environment for effective media training with these practical tips and strategies.
9 ChatGPT Prompts for PR Pros
Unlock the potential of ChatGPT for your organization with task-specific prompts tailored for common challenges faced by PR teams.
Defining and Measuring Reputational Risk
Clear thinking must prevail when reputational issues arise. Keep emotions out of it by using pre-determined criteria to assess reputational risk. Here’s how.
Proven Strategies for Working with Your Student Press
How many hours a week does your team spend responding to the student press? Unlock strategic insights from seasoned media relations professionals to help navigate this important relationship.
Anatomy of a Perfect Press Statement
This guide unpacks the anatomy of highly effective press statements, drawing on real-world examples from corporate crises that were handled with clarity, courage and strategy.
The Executive’s Guide to Media Transparency
This guide is designed for executives and senior spokespeople navigating high-stakes media interactions. Whether you’re facing a reputational threat, a sensitive issue or routine scrutiny, the challenge is always the same: How do you lead with integrity while protecting your institution’s credibility?
